Monthly Archives: September 2014

Why a 3CFortress Needs to be Secure

Security, in this day and age, needs to be a top priority both in everyday life and even more so during a crisis. If your “living triangle” is not secure then you face the option of leaving…otherwise known as bugging out.

While you are in your home you need to feel safe. Can you get out to grab something at the store? In daylight? After sunset? Can you go for a recreational walk and be safe from attackers? Are you safe at your place of employment?

These are some of the questions that I want to deal with today.


In my acronym AdIOS the “S” stands for Survive. You can’t survive if you are not in a secure environment. Being in a secure environment means that physical security for where you live and the surrounding complex is free from unauthorized access. Corporations, hotels, campuses and apartment/condominiums work to prevent unauthorized access every day. A 3CFortress has to do the same thing to include the whole “living triangle”. This is a tough task that needs a professional evaluation and it has to work 24 x 7.

In addition to physical security the same is true for information security. I won’t speak too much about this in this post.

How do you know when you are in a secure environment? Think of it at the most basic level which is your wallet or purse. When you put your wallet in your back pocket you do that because you know it is safe there. If you move through an area where there may be pickpockets, you might move it to your front pocket for more security. This is “situational awareness”.

At your office, entry to your workspace may normally require some type of ID card to gain access. Someone using a borrowed or stolen card can gain access to that area. Security, if they feel the system has been compromised in some way, can institute checks that match the picture on the card with the person carrying it. Same as moving your wallet to your front pocket, companies take steps to make the area secure.

Both of these security examples fit in with the acronym AdIOS with “Ad” adapting and “I” improvising to fit both the everyday and special situations.

I like the definition for “secure”: 1. Free from danger or attack: a secure fortress.

There you have it.

Free from danger in everyday life is accomplished is several ways. Local law enforcement plays a big part in this. If you feel that local LE can react in a timely manner there is little doubt that you are in a secure neighborhood. If concealed carry is perceived to be common in your area then this too provides an atmosphere of security. You can take a walk and not fear an attack. If this carries over after the sun sets then all the more better.

This feeling of being secure may fade or go away completely in a time of crisis. Look at Katrina, Greece protests and in the USA the city of Ferguson. If there is looting in your local area (living triangle) then normal everyday security has to adapt and improvise hopefully with a contingency plan. One that was approved and practiced long before the crisis started.

You can’t go to a store if looting is taking place or burning of stores is taking place. In a 3CFortress the idea is that you can walk down from your living quarters to the first floor retail stores without fear of attack. Someone owns the store there that lives close by or in the complex, implemented procedures to secure the store but still allow access from the 3CFortress side. Street or outside access may be highly restricted and guarded well enough to meet the threat. An office or corporate site inside the 3CFortress would institute increased security procedures so that residents can get to their workspace.

Increased security measures are meant to keep the facility secure and in business until the crisis subsides and life returns to pre-crisis living conditions. One of the key concepts of a 3CFortress is keeping the business open and running. This can only happen if the people working there can get to their workspace, do their job function and not fear for their family while they are at work. Along with this is the ability to get everyday items such as food and water. Do you have this at your place of employment? For your corporation? Can you do this from where you currently live? Is food and water still available after 72 hours and/or what do you have stored to last at least that long?

Security is one of the points that I stress shows the need to change from the way they are today. Change (adaptation) needs to happen to your “living triangle” for all three points: home/living, work and recreation/retail. If not, then you are faced with bugging out (leaving) to a secure or safe area. Keep in mind you are moving from an unsecure area, through an unsecure area and trying to avoid the congestion that comes when everyone tries to leave at the same time. Bugging out is a tough option to implement and may not be as viable as you think!

If you can’t get to work then your income goes to zero. If you opt to go into your bunker (also not advised) then your income is zero and how in the world do you know when it is safe to come out. If your business is not open, the option to go to work no longer exists. Think of any large-scale natural disaster (Katrina, Sandy) or man-made crisis (terrorism) and how many businesses failed to reopen after the crisis lifted. Many estimates put that failure rate at 30 percent or higher. Which outcome do you want to be a part of?

Start thinking today about a way through a potential crisis or threat. Think about using AdDIOS and 3CFortress. Future articles will address the “How” in greater detail along with resources already out there that are free to use.

Check It Out –

Security is a crisis will always be a concern but what if your everyday security is not so good?

In a 5 Minute Forecast article it talked about how the Miami mayor cut $64 million from the 2014-15 budget. This translated to cutting about 250 police jobs. If you had insecurity issues before then how is 250 less cops going make you feel? Or how about the recommendation from the head of the police union:

“If the mayor’s not going to provide security, then my recommendation, as an experienced law enforcement office for nearly 40 years, is either buy yourself an attack dog, put bars on your windows and doors or get yourself some firearms because you’re going to have to protect yourselves”.

Not exactly what I could call comforting advice.

As a security professional I have to warn you that it takes more than just these measures to feel “secure”. Again referring to Ferguson, bars and security barriers are not enough if that looters/attackers are not stopped while beating down the barriers. They continue to beat the barriers until they gain access.

Arming yourself is frequently put out as a way to deter intruders/attackers but this is true only if you know how to use a firearm in a “legal” manner. Thinking that you are going to shoot all intruders is not an option. If your life is not threatened, or those of your loved ones, it might be interpreted that you acted improperly and/or illegally. If your concealed carry training or firearm instruction didn’t cover this in detail then you were not properly trained for a situation similar to just described. Don’t rely on my statement here, as this is something so important that you need to consult with a pro 2nd Amendment attorney to make sure you have the legal questions correctly answered BEFORE being involved in a shooting incident.

Quick Tip –

The best tip, that doesn’t cost much, is no doubt an air horn. It can be used in your home and carried on your person. I believe the articles that say this is something criminals fear and said so in interviews from prison. Something about loud sounds disrupting your thought process is what I call it. Perhaps there is a more scientific reason for it. The air horn is something your neighbors will hear and not figure you are watching football game reruns at 2 AM. They will call the police and ask them to investigate.

Look Who’s Talking –

I read about Bass Pro Shops considering “various alternatives for raising funds” (THE WALL STREET JOURNAL, September 19, 2014, in Corporate News section, “Bass Pro Shops on Hunt for Funds” by Dana Mattioli and Gillian Tan.) My immediate thought, imagine that, was to look at the 3CFortress concept. Some of the 100 stores do have full-service restaurants and possibly a bowling alley. Mr. Morris started out selling from his father’s liquor store. They now own and operate Big Cedar Lodge, a resort close to Branson, MO. My point is that Mr. Morris started out in a diverse retail-selling environment but ended up with stores that are more or less stand alone just like their Cabela competition.

Consider 3CFortress as an “alternative” that can provide “funds” but promote and expand what Bass Pro Shops stand for. If the “lodge” is selling in one location why can’t it be expanded to more locations? A Bass Pro Shop 3CFortress could take care of a “living triangle” for the store employees, the store visitors, the local community and the local farmers as a place to market their goods on a daily basis. Local farms and hunting areas would be close by and directly supporting.

The architectural look that Bass Pro Shops presents could easily be presented in a 3CFortress environment that benefits both corporate and community alike. Many, if not all, current sites including the corporate headquarters fall short of putting this “living triangle” into a 3CFortress complex.

What Do You Think? – Mr. Morris, I would love to hear what you think? Is 3CFortress starting to make more sense to you or your business? Everyone is free to post a response.

Various Articles Compared With 3CFortress

Thought I would go off on a tangent for this post and talk about some articles I read recently and how they compare with a 3CFortress. Do they point to what I’m saying about a 3CFortress? Let’s get to it.

First up is an article about a milkman outside Seattle, WA. You don’t hear that term used much today. Depending on your age you may remember a milkman coming to your house every few days. He delivered the fresh milk in the glass bottles with the paper caps. As I remember it, if you let it sit the cream would rise to the top. He drove a distinct truck ( which I have to say is not exactly the case in the article. Granted, he did drive a large box truck that was painted in a black and white dairy cow pattern.

The article was in THE WALL STREET JOURNAL, titled “Modern-Day Milkman Has No Need for Speed”, September 10, 2014 in the CARS section, page D4. The milkman delivers milk from the Smith Brothers Farm in Kent, WA.  This fits in precisely with the 3CFortress concept. The main point I like to bring up is about involving local farmers most often for the row crops they produce. What’s wrong with including a small dairy farm to support the 3CFortress community? Nothing!

In addition to the milk he delivers baked goods, butter, yogurt and cream. I remember the Charles Chip man came around about the same day/time as the milkman. While grocery delivery never has done well this is one area where it could work. A crazy thought of new and old technology came to mind. With talk of the “Internet of Things” it is possible for your refrigerator to send a message to the milkman so he knows to deliver another round. Of course, keeping it low tech with you telling the milkman when to deliver next works the best.

Another WSJ article on EMPIRE BUILDING (love that title) titled, “Reconstructing A Berlin Palace, Piece by Piece”, from August 15, 2014 by Harriet Torry. First off, a picture of the palace or proposed palace appears to fit in with the 3CFortress concept. Inside it will have a museum, university facilities, and a library. Nothing wrong with all three of these as a part of a “wing”. It said the eastern facade will be contemporary overlooking the Spree river. Can’t beat a location next to a river if you want dramatic views. The article didn’t really go into what that contemporary wing will have in it. For a 3CFortress it could include an office complex, hotel or living areas with retail stores on the first floor.

This palace could easily fit in with the 3CFortress. A university for life-long learning along with a library. Everyone working and living there would have an easy “living triangle” to deal with. Walking to work and recreation would be no problem.

The article talked about the Schloss having “challenges with regard to deadlines”. The grander the scale and taking into consideration corporate, retail and community needs is a big challenge. Their deadline is mid-2019 with a lot of time devoted to reconstructing what the old palace looked like. If you don’t need to make a limestone or marble masterpiece then go with more modern architecture facades. They can still be dramatic which I see as I collect my “tower concept” articles (to be posted another day).

The other challenge was funding despite having raised over $40 million. But when you think of what it costs to develop a large complex from scratch the costs can easily double or triple this amount. Keep in mind that there will be cost sharing, also another topic for a future date.

Yet another WSJ article (can you tell I like reading WSJ) is “Miami Beach Venture Makes Hires” by Craig Karmin. The Faena Hotel Miami Beach will have 101 suites and 68 guest rooms. It includes 42 luxury condos which it said were all sold out. Rule out any question of people living in a hotel environment. Think about how the complex can benefit all by sharing needs of both traveler and condo dweller and it doesn’t have to be this large of complex. While the Faena might not have or include retail shops there are other developments in the area that are doing it the 3CFortress way. Others have a shopping mall, arts center and high-end condos to provide another great example of a “living triangle” that doesn’t include (or need to) a vehicle to go anywhere.

Some are including features that date back to the 1940’s. The importance of having a great architect can’t be overstated. Two listed as “World-renown” architects were Norman Foster and Rem Koolhaas.  Building in energy and water saving/collecting features is a challenge best left to the professionals.

Contract what I just talked about for Miami Beach with Atlantic City. The number of large casinos closing is dramatic and includes two Trump properties. The reasons are complex but I will try to compare to a 3CFortress and let you decide if I’m on track or not.

No doubt the Miami area is appealing to the high-end luxury market as are many others. But the old “Build it and they will come” is never always true. I’ve haven’t been to Atlantic City but there is no doubt plenty of luxury appeals were put in place at several locations. What jumped out at me is if these places can’t stay in business with gambling revenues of $30 to $131 million then something is very wrong.

I can’t help but think it has to do with several pieces missing from the whole 3CFortress concept. A 3CF is designed to be self-sufficient or come very close by minimizing the dependencies on outside sources for living and working there. The article said owners were looking at “other uses” such as hotels. This is a start but on a baby step in the 3CF direction.

If you want to read more about “AdIOS” and the “living triangle” then look at past blog posts. How these owners (and new owners) adapt, improvise and overcome these challenges will determine if Atlantic City survives or becomes a blight like areas of Detroit. Definitely housing for the workers within walking distance is needed. Dramatically shortening the distance food goods have to travel before being local is another huge challenge. As I’ve said for other cities razing areas and turning them into other uses (like garden plots) will go a long way at making this area sustainable. I realize the growing season there is not all year long. Just saying that a very basic look needs to be made at how the living triangle can support the corporate and community needs for everyone involved.  That is the only way this area can survive in the “off season” and long-term into the future.

My last point for today is an article from USA TODAY, “FEMA urges families to plan for emergency”, sub-titled “Wants people to do just one task: Create communication plan” but Donna Leinwand Leger in the NEWS section (September, 2014).

This article ties in with FEMA’s month-long push that ends with “National PrepareAthon Day” on Sept. 30. See the website You can imagine the chaos when a large scale disaster hits. Thinking that cell phone or mobile service will be there is not a realistic expectation. You need to think ahead on how you are going to communicate with employees and family. The website has a plan that you can download and print out.

If you can’t communicate then “everyone” needs to understand where they need to go. Is it the house? Is it a specified shelter or location? Not having this in place and discussing it from time to time will mean added stress in a crisis situation. No one needs added stress as it tends to make you not think clearly.

In closing, what do you think? Are there new developments in your community or at your place of work? I would love to hear about them. We all have to start somewhere.