Monthly Archives: April 2015

Catch Up and Small Books

Introduction – Thought I would catch up on some past posts/thoughts. I read a quote this week that really stood out. I’ll talk about that and get everyone back up to speed on some 3CFortress basics. Then I want to talk about small books. I’ve always been fascinated with them and wonder if that is a way to introduce the 3CFortress concept to, especially the ones that don’t look at blogs.

Main Essay –

The quote I read this week, “When opportunity comes it’s too late to prepare” is by John Wooden, long time coach at UCLA. The reason it hit me is that not only is this true for opportunity, it is true for disasters as well.

The opportunity is to prepare your community or corporation for a disaster or crisis that has a high percentage of occurring. While it is true that you don’t have to build a 3CFortress in order to prepare for a disaster. What a 3CFortress does is gain you confidence in your plan by making it long-term (strategic) and self-sustaining.

Why prepare? Because a good portion of the statistics on disasters show that as many as 30% of businesses will fail if the disaster or crisis goes on for two to four weeks. Reacting to the crisis when it hits puts you much closer to failure, not surviving.

For communities it means the residents are going to have a much harder and longer time during the recovery. It can mean that residents that leave for “greener pastures” don’t come back. If your community leaders don’t know where to go to get vital resources and supplies then your emergency supplies are going to be stretched to the limit. Thinking that the state or federal government will bring that is not a reliable alternative.

It is just as much of a concern that many of these luxury markets are in large cities that would experience severe problems providing basic services to their residents. Plus they are in areas of the country where a drought only continues to get worse. Planning to be self-sufficient in these areas is tough enough that relocation or rethinking where you live/work/play is in order.

While we are catching up I continue to be concerned about luxury marketing or Top 1%. Of course it has its place…if you are earning that kind of money. But I suspect that most readers are not earning anywhere close to that kind of money. The point here is that a 3CFortress is not setting up a Taj Mahal for this upper income bracket. It is setting up a complex that has affordable housing, reasonable nightly/weekly rates at a hotel and retail stores that are providing goods needed on a daily basis.

On CBS Sunday Morning they showed the Shinola Detroit company. It’s a great story about a company that used to be known for shoe polish. But one person asked who in Detroit buys $600 watches or $2000 bicycles? Good question as most likely very few. Plus the products are assembled in Detroit but come from somewhere else (not mentioned). Sounds like a supply chain that I would not like to manage in a minor crisis.

This brings me back to my “Living Triangle”. How far do you travel from home (residence) to work (employment) and to play/shop (parks, recreation, eat out, retail stores)? A Walkability Score starts to take a look at this but leaves out the “work” part. I read about how frustrated a person was wearing a fitness band in stop and go traffic being told by the band/watch to “move”. Not going to happen. If you were walking to work from your home then you are most likely not going to get a “move” command. Walking to a retail store or local park will only add to your daily fitness and overall outlook on life.

Small Books – Most are really what I would call “one sentence books”. That one sentence might be expanded on but small books are known for being short on words/sentences. For a 3CFortress small book one sentence (page) could be, “Do you walk to work?”. Maybe I could include, “Do you walk to all of these: work, retail or recreation?” Most answers will be “no” but either way the next sentence/page will be about the “Living Triangle”.

Can’t resist talking about how AdIOS (Adapt-Improvise-Overcome-Survive) can get you thinking about a 3CFortress Plan. That can fit in a small book and get my point across very easily.

When you get into the finer point of “continuity” it becomes harder to get your point across sentence by sentence or in a small book. I ran the blog on the Four Phases of Continuity through a F-K score and it came about around 13 (reading level). Yikes! It could be my writing style but I believe it has more to do with the subject matter. Continuity articles, on government web sites, have words that you don’t see every day, maybe ever. Reconstitution…right.

That is part of my challenge and one I want to work out. The goal is to get it down to a F-K score of 6-8. It is going to be tough and will most likely take coming up with new terms and a simpler process. By the way, todays article rates a F-K score of 9.7. Hmmm.

Check It Out – While doing a certain image search in Google came up with an image of “NO. 405 PARK AVE.”. It is an apartment complex that has garden on top. How many places can you think of that offer this today? The elevators don’t go to the public side of a floor but directly to the private vestibule of the resident. All water is filtered which I can almost understand “back then” but it could be applicable today in many places with less than desirable city water. It didn’t show a year but much of this I took as being a part of any 3CFortress complex.

Another look up image was on the Frisco Hospital in Springfield, MO (in the historic neighborhood of Woodland Heights). It was open from 1899 to 1922 and provided a small hospital to where many residents could walk to it. As one of my friends pointed out, did this mean that more people were injured on the job at the railroad? Or was this just an added benefit to living close to your railroad job? I like to think this was an early forerunner of the “Urgent Care” facilities that are a growing trend and one that fits in with the 3CFortress idea.

Quick Tip – If you do have a basic plan created do you:

  • Test the plan?
  • Think about what could trigger the plan to be put in action?

No to either of these means you don’t have a plan that has much of a chance to succeed.

Look Who’s Talking – I replied to a survival/security blog that talked about thinking of and knowing what you are going to do in certain situations. While it talked about events that can happen in a couple of seconds it reinforced the notion that if you fail to plan then you plan to fail. Even worse if the event is a life threatening one!

What Do You Think? – Great up tic in comments recently. Keep it going and thanks for reading.