Monthly Archives: May 2015

Building Urgency for a 3CFortress Plan

Introduction – Bear with me as a I try to build on the urgency for communities and corporations to start a 3CFortress program. Why? Because your very survival depends on it. Simple as that.

I am doing this with a different approach. What you will see is a one-sentence (statement or question) lead in with a short response. I am fascinated with those small books you see in bookstores. This different approach is an attempt to write this post in that style.

Main Essay – Do you have a plan to survive a crisis or disaster? Yes or no?

Yes. Great! When is the last time you updated it? Hmmm…better look into the 3CFortress concept before you do.

No. Rut row! Better get that plan started or your chances of survival are greatly reduced.

What happens to those that do not plan?

Companies go out of business. One out of three on average. Communities put their residence through hell or force them to move on.


Why would any company or community want to put their residents through a Katrina like disaster? Oh, a disaster like that would never hit “here”!

Never is a powerful word. Another powerful word is “Risk”.

Have you looked at the RISKS to your community or corporation? Yes or No?

Yes. Move on to the section on updating your PLAN. No. Rut row, again, as this is something you need to look into ASAP.

Risk Management is a tough subject that I will leave for a larger book. Safe to say that you need to look at everything that could impact your “C” (Company or Community).

Looking at the risks, what impact they can have and the probability of them will end up pushing you to start planning.

Remember the 5 P’s. Prior Planning Prevents Poor Performance.

Poor performance = Little chance of Survival.

You do want to Survive don’t you? Keep reading.

3CFortress will make you think about all this in a different way. A different approach. A simpler approach.

Hope your sitting down…here comes a big word. Continuity.

Several definitions do not help make this word easier to understand. It is used in several ways unrelated to crisis or disaster planning.

Using a thesaurus shows another word “stability”. Stability is easy to understand.

A Stability Plan = Great Chance of Survival.

What could cause a plan to fail?

Plans fail for three main reasons. 1) No testing or practice, 2) Too much focus on Rescue/Recovery and 3) Missed the Big Picture.

1) If you don’t test, rehearse or practice you plan then crisis events can put you in a very bad situation. So bad that you can’t recover.

2) Rescue and Recovery is needed in every plan but too much focus has negative consequences. 3CFortress offers a way to minimize the need for these stages.

3) Missing the Big Picture means that you assume that certain parts of your system will always be operational. Assuming that essential needs will met can prove to be a costly mistake. A 3CFortress takes into consideration “sustainability”.

Sustainability, yes another big word, and self-supporting are key concepts in a 3CFortress system.

How does the “Living Triangle” fit into the 3CFortress Big Picture?

A “Living Triangle” is similar to the “working triangle” used in the kitchen. The triangle points are Home-Work-Play.

Home is where you live whether it is a house, apartment or condominium. Work is your place of employment. Play means several things such as: Parks, retail stores, restaurants, etc.

How many of you have to drive to your “Living Triangle” points? Most likely 95% plus of you have to have a vehicle. Vehicle traffic is a real problem during any crisis or disaster.

Getting the number of people able to walk their “Living Triangle” is another key 3CFortress concept. Walking to your “points” increases everyone’s survival during a crisis or disaster.

Side note: Think about how many spaces the residential garage now requires. Dad having a vehicle became dad and mom. Then the kids over 16 need their own car. And we wonder why traffic is an every growing issue?

One solution to walkability issues is public transportation. True, it is not what most people consider an alternative to driving themselves to where they need to go. Public transportation needs to be readily available, safe, clean to the point that everyone feels comfortable while riding.

Another way to look at the Big Picture is AdIOS. Adapt Improvise Overcome Survive.

Adapt deals with changing to fit your local conditions. A plan a desert area will not be the same as a plan near a farming community. How do you need to change to adapt to your environment?

Improvise is what you do when your plan starts to go bad. What if your plan dealt with three days but the crisis goes on into 30 days? After any plan test or rehearsal you update the plan accordingly. Improvise can be contingency plans where you think about, “What if?” You should never be in a reactionary response mode.

Overcome or another word is prevail. Your plan got you through the crisis or disaster. Congratulations! No plan or flawed plans have little chance to overcome the challenges in a crisis.

Survival means your plan got you through an adverse condition, i.e. a crisis or disaster. Survival means you stay in business. You beat the odds by having a solid plan.

Are you starting to see the benefits of a plan…a 3CFortress plan?

If you think that a 3CFortress plan or concept is just renaming a conventional plan then dig deeper. From the very beginning of planning 3CF enables you to take a different approach.

The 3CFortress concept will improve your chances of stability in day-to-day operations and survivability for any crisis or disaster. 3CF does this in a way no other company provides.

I hope that this “one sentence” approach gets you, your family, your community or your company wanting to take a closer look at the 3CFortress concept.


Check It Out – Primarily for my own benefit the Main Essay section has an FK/FRE score of 8.4. I am very happy with this as most continuity articles come out with a score around 12. Average words per sentence: 10.1. All this makes the reading easier to understand.

Quick Tip – See what the Small Business Administration has to say about preparedness.

Look Who’s Talking – Your plan needs to have an appendix or annex to deal with stress and fatigue. Both of these can apply to daily activities or work-related in a crisis or disaster. Read more on the web site and look for brochure TF-008 / October 2009 titled “Work-Related Fatigue”.

What Do You Think? – I always ask this. At some point I will have people opt in. At some point I will put out a once a week newsletter. Stay tuned!

Encouraging Trends Toward a 3CFortress Complex

Introduction – Taking a moment to look at what could be called encouraging trends on continuity, sustainability and working towards a 3CFortress concept. The 3CFortress concept brings together three main components to a community or corporation.

Maybe an acronym will help. Let’s go with ORAH. Almost sounds like what Marines say, “Ourahh” but that’s another story.

Office tower – Retail stores; Apartments – Hotel tower. As I have stated may times there is no current structure that fits this 3CF model perfectly. The main web site shows a picture of Windsor Castle that comes pretty close.

Main Essay – The hotel “tower” is not a paradigm shift from current hotel motels. The encouraging trend is that more hotels are moving to providing a long-term stay capability.

The long-term stay is a fast growing trend offered by well-known brands and chains. Marriott has SpringHill and TownePlace. Hilton has Homewood Suites. IHG has Candlewood Suites. This is just a partial list. What they offer, to one degree or another, is a full kitchen and usually separate bedroom(s).

Keep in mind that the long-term stay set up is a big leap from the everyday traditional hotel stay. If you’ve tried to say more than three days in a traditional room you know what I mean. Having a small refrigerator and microwave just doesn’t cut it. While many offer a breakfast option you still have to fend for yourself for lunch and dinner in many cases.

This brings up a few flaws in the current long-term set up. The more you want to prepare and cook your own food makes this difference more dramatic. Not having an oven can make a big difference in a long-term stay.

The 3CFortress concept uses the hotel tower to function as long-term stay of thirty days or more for displaced persons caught up in a crisis or disaster. You would think that the businessperson’s needs would be the same as a displaced person but it doesn’t seem to work out that way.

Another reason the current long-term stay is flawed is rental alternatives are popping up. Companies such as AirBnB, HomeAway and FlipKey offer a “home” experience that no long-term stay hotel can offer.

As a side note, I have to wonder what the level of commitment of corporate executives. I frequently stay in a long-term stay hotel. My current stay is in a major metropolitan city. It still has a small, very small, microwave that doesn’t have a light so you can check on the food. The sofa has tears in the fabric. It doesn’t have an oven. Counter space in the kitchen area is limited. Everything is what I would call “dated” or should have been replaced by now.

It is little things (or perhaps you consider them big) that is driving many people to look for something else. If you find yourself unable to work from home in a crisis then a move to a typical long-term stay hotel could be a bridge too far. Too much change!

Are some of the long-term stay hotels making changes in this area? Sure. It seems that these changes are driving the price so high that rental home alternatives will only continue to grow. Some sort of happy medium needs to be found. Thinking about the level that fits with a 3CFortress can be this happy medium, in or out of a crisis or disaster.

What got me thinking on this topic was a USA TODAY article by Christopher Elliot on March 30, 2015. He makes a good point to think about things like daily room service and other meals (dinner) when comparing where to stay.

Another area to think about, no matter where you stay, is security. In our ever-changing world this is an area you can’t ignore. You will have to do you own checks on security. Forewarned is forearmed.

Whether you just want to get out or eat out it matters how far you need to travel. Can you walk to a restaurant, park or retail store? Most likely the answer is “No”. It could be that the hotel provided meals are not up to your healthy desires. As many fitness sites suggest, you need to get outside every day no matter what the season. Getting in a vehicle and driving to the desired location is not convenient and another situation that needs to improve.

Think about the “Living Triangle” idea of how far do you travel between Work – Play – Home. When you can walk between these three then you are living the 3CF life!

The 3CFortress concept uses the Living Triangle into this ORAH set up. Office tower – Retail stores; Apartment living – Hotel tower is the foundation but to make it a sustainable place it has to go much further. What retail stores can be a part of this complex to help it be resilient and sustaining? We talked above about how the hotel on site can contribute to surviving the crisis or disaster. How do the supplies and basic needs get to this complex? All good questions that will continue to be addressed.

Check It Out – has some great information on permaculture. The more I read about this I feel like it fits in with a 3CFortress complex and continuity.

Quick Tip – The Small Business Association (SBA) has a great site on disaster preparation.

If you are looking for a starting point or moving your organization further along this this SBA site is a good one to bookmark.

What Do You Think? – Feedback seems to go up and down on numbers but keep it coming!