Building Urgency for a 3CFortress Plan

Introduction – Bear with me as a I try to build on the urgency for communities and corporations to start a 3CFortress program. Why? Because your very survival depends on it. Simple as that.

I am doing this with a different approach. What you will see is a one-sentence (statement or question) lead in with a short response. I am fascinated with those small books you see in bookstores. This different approach is an attempt to write this post in that style.

Main Essay – Do you have a plan to survive a crisis or disaster? Yes or no?

Yes. Great! When is the last time you updated it? Hmmm…better look into the 3CFortress concept before you do.

No. Rut row! Better get that plan started or your chances of survival are greatly reduced.

What happens to those that do not plan?

Companies go out of business. One out of three on average. Communities put their residence through hell or force them to move on.


Why would any company or community want to put their residents through a Katrina like disaster? Oh, a disaster like that would never hit “here”!

Never is a powerful word. Another powerful word is “Risk”.

Have you looked at the RISKS to your community or corporation? Yes or No?

Yes. Move on to the section on updating your PLAN. No. Rut row, again, as this is something you need to look into ASAP.

Risk Management is a tough subject that I will leave for a larger book. Safe to say that you need to look at everything that could impact your “C” (Company or Community).

Looking at the risks, what impact they can have and the probability of them will end up pushing you to start planning.

Remember the 5 P’s. Prior Planning Prevents Poor Performance.

Poor performance = Little chance of Survival.

You do want to Survive don’t you? Keep reading.

3CFortress will make you think about all this in a different way. A different approach. A simpler approach.

Hope your sitting down…here comes a big word. Continuity.

Several definitions do not help make this word easier to understand. It is used in several ways unrelated to crisis or disaster planning.

Using a thesaurus shows another word “stability”. Stability is easy to understand.

A Stability Plan = Great Chance of Survival.

What could cause a plan to fail?

Plans fail for three main reasons. 1) No testing or practice, 2) Too much focus on Rescue/Recovery and 3) Missed the Big Picture.

1) If you don’t test, rehearse or practice you plan then crisis events can put you in a very bad situation. So bad that you can’t recover.

2) Rescue and Recovery is needed in every plan but too much focus has negative consequences. 3CFortress offers a way to minimize the need for these stages.

3) Missing the Big Picture means that you assume that certain parts of your system will always be operational. Assuming that essential needs will met can prove to be a costly mistake. A 3CFortress takes into consideration “sustainability”.

Sustainability, yes another big word, and self-supporting are key concepts in a 3CFortress system.

How does the “Living Triangle” fit into the 3CFortress Big Picture?

A “Living Triangle” is similar to the “working triangle” used in the kitchen. The triangle points are Home-Work-Play.

Home is where you live whether it is a house, apartment or condominium. Work is your place of employment. Play means several things such as: Parks, retail stores, restaurants, etc.

How many of you have to drive to your “Living Triangle” points? Most likely 95% plus of you have to have a vehicle. Vehicle traffic is a real problem during any crisis or disaster.

Getting the number of people able to walk their “Living Triangle” is another key 3CFortress concept. Walking to your “points” increases everyone’s survival during a crisis or disaster.

Side note: Think about how many spaces the residential garage now requires. Dad having a vehicle became dad and mom. Then the kids over 16 need their own car. And we wonder why traffic is an every growing issue?

One solution to walkability issues is public transportation. True, it is not what most people consider an alternative to driving themselves to where they need to go. Public transportation needs to be readily available, safe, clean to the point that everyone feels comfortable while riding.

Another way to look at the Big Picture is AdIOS. Adapt Improvise Overcome Survive.

Adapt deals with changing to fit your local conditions. A plan a desert area will not be the same as a plan near a farming community. How do you need to change to adapt to your environment?

Improvise is what you do when your plan starts to go bad. What if your plan dealt with three days but the crisis goes on into 30 days? After any plan test or rehearsal you update the plan accordingly. Improvise can be contingency plans where you think about, “What if?” You should never be in a reactionary response mode.

Overcome or another word is prevail. Your plan got you through the crisis or disaster. Congratulations! No plan or flawed plans have little chance to overcome the challenges in a crisis.

Survival means your plan got you through an adverse condition, i.e. a crisis or disaster. Survival means you stay in business. You beat the odds by having a solid plan.

Are you starting to see the benefits of a plan…a 3CFortress plan?

If you think that a 3CFortress plan or concept is just renaming a conventional plan then dig deeper. From the very beginning of planning 3CF enables you to take a different approach.

The 3CFortress concept will improve your chances of stability in day-to-day operations and survivability for any crisis or disaster. 3CF does this in a way no other company provides.

I hope that this “one sentence” approach gets you, your family, your community or your company wanting to take a closer look at the 3CFortress concept.


Check It Out – Primarily for my own benefit the Main Essay section has an FK/FRE score of 8.4. I am very happy with this as most continuity articles come out with a score around 12. Average words per sentence: 10.1. All this makes the reading easier to understand.

Quick Tip – See what the Small Business Administration has to say about preparedness.

Look Who’s Talking – Your plan needs to have an appendix or annex to deal with stress and fatigue. Both of these can apply to daily activities or work-related in a crisis or disaster. Read more on the web site and look for brochure TF-008 / October 2009 titled “Work-Related Fatigue”.

What Do You Think? – I always ask this. At some point I will have people opt in. At some point I will put out a once a week newsletter. Stay tuned!

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